I have composed the music for the new Dermalogica Australia Campaign
The Neck Fit Contour Serum campaign #HoldThePose was created in partnership with Agender, an alliance for Australian female creatives within the photographic industry. The campaign features ballerina Ella Havelka and was filmed in her native land, Wiradjuri Country in central New South Wales; a community heavily affected by the 2020 Australian bushfires. This location was chosen not only for its natural, picturesque beauty but also to support the communityâ€™s efforts to recover and rebuild.
The art of ballet is one where both physical & mental strength are equally essential. The correlation between holding oneâ€™s neck in a position of confidence and the strength when lifting to gracefully jump through the air, complement the benefits and effects of the new Neck Fit Contour Serum.
In addition to the release of our Neck Fit Contour serum, this campaign announces Dermalogica Australiaâ€™s partnership with Stars Foundation, which enables Indigenous girls and young women to attend and remain engaged at school, complete year 12 and move into full-time work or further study.
This partnership is well suited for Dermalogica as we are rooted in education and our product line grew out of a desire to provide skin therapists with best-in-class skin care products and education. Dermalogica Australia is looking forward to our ongoing partnership with the Stars Foundation throughout 2021.
Australian Ballet Dancer, Ella Havelka
Ella Havelka is most famously known for being the first Aboriginal Ballet Dancer to join The Australian Ballet company. A descendant of the Wiradjuri people, Ella was born in Dubbo, where she trained at the Dubbo Ballet Studio. Ellaâ€™s mother Janna was a strong single mother who gave up her life in Dubbo to move with her to Melbourne when she was accepted in the Australian Ballet School at the age of 15.
After graduating from the school, Ella joined Bangarra Dance Theatre in 2009 and developed a passion for traditional Aboriginal basket weaving. She began selling her woven creations for donations to Oxfam Australiaâ€™s Close the Gap campaign which fuelled her desire to find creative ways to allow equal opportunities for Australiaâ€™s First Nations people.
Ella identifies herself as an artist of both worlds and struggles to find where she fits in. She dabbles in choreography, digital art, printmaking, weaving and tells her story through public speaking engagements. Her dream is to inspire more First Nations communities to have access to the world of Ballet and to open pathways for Indigenous kids to pursue their own endeavours.
Ella acknowledges the other Aboriginal Ballet Dancers who came before her as her idols, and her mother, Janna Havelka as her biggest inspiration.
Brought to life by:
Director/Photographer – Cybele Malinowski
DOP – Selina Miles
Agency – Agender
Producer – Angela Liang
Hair and Makeup – Chris Arai
Musical track by composer – James Brown
Editor – Luey Conway
Film Colourist – Angela Cerasi
Stills Retoucher – Justin Malinowski
1st AC – Joe Hell
Photography Assistants –
Production Assistant – Jessica Higgins
With special thanks to:
Highfield Farm & Woodland